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The Viral Lab

Study what went viral. Script your own.

Outlier videos from Instagram, TikTok and YouTube β€” ranked by niche, broken down in plain English, and turned into scripts for your industry. Free to watch, free to learn.

Want a breakdown of your own video? Paste the link β€” case studies on your videos are part of Pro ($14/mo).

Trending ideas

What to post next

Ideas built from the formulas winning in each niche right now. Tap one to turn it into a script.

Famous & trending

Creators to study

Every account here has 1M+ followers on Instagram, TikTok or YouTube. Tap one to see their videos in the lab.

Follower counts as of October 2026.

The chart

Ranked by niche

Endless rows of the top videos in every niche. Drag or swipe sideways, and tap any video to open it big with its free case study.

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Side by side

Compare two videos

Paste a link on each side β€” any Instagram, TikTok or YouTube video β€” and tap Compare. See which one most likely went further, and exactly why the other one didn't.

Side A
Side B
Script writer

Your industry, their formula

Choose a video to study and your industry. You get a ready-to-film script with the same hook style, pacing and structure.

Length
Your script shows herePick a video and type your industry β€” or tap any idea above.
Analytics tracker

Track your growth

Add your Instagram, TikTok and YouTube accounts and watch followers, views and likes climb week by week.

Pricing

Free or Pro

Everything in the lab is free. Pro is only for case studies on new videos you paste.

Free

$0 for everyone
  • Watch every video right here, with its case study
  • Top videos ranked by niche
  • Compare any two video links side by side
  • Trending video ideas + scripts for your industry
  • Analytics tracker (free account)
Start watching

Pro

$14 per month Β· cancel any time
  • Paste any Instagram, TikTok or YouTube link β€” yours or one you found
  • Get its case study in seconds: why it worked and how to copy it
  • Your video is saved in the lab for good
  • Update the numbers any time and the breakdown updates too
Paste your video to start
How is "most viral" worked out?

Each video gets a 1–100 viral score from its reach, its engagement, how far it travelled past the creator's own followers, and how much conversation it started. Instagram hides views, so those are estimated from likes.

Do I need an account?

No β€” watching, case studies, comparisons, ideas and scripts are free without one. A free account saves your analytics.

What does Pro add?

Paste any Instagram, TikTok or YouTube link and get a case study on it β€” perfect for your own videos or one you want to copy.

Reviews & feedback

What people say

Leave a review

Tell us how the lab helped you. Reviews show after a quick check by Vinta.

Rating

Terms & disclaimers

Results & marketing

We work hard for every client, but no one controls the algorithms. Views, followers, sales, leads, return on ad spend and "going viral" are never guaranteed. Past results and case studies are examples, not promises.

Facebook / Meta ads

Ads run in ad accounts you own, with your own payment method. Ad spend is billed by Meta (or the platform) directly to you and is separate from our management fee. Platforms can reject ads or restrict accounts under their own policies; we are not responsible for their decisions.

UGC content & video shoots

You approve scripts before filming. You confirm you have the rights to any products, logos, locations, music and people you ask us to show. Paid partnerships must be disclosed as the FTC requires; you are responsible for disclosures on your own channels.

Video editing & content scripting

Each package includes the revision rounds listed on its offer. Extra revisions, rush delivery or new concepts may cost extra. Music and stock footage are used under their licences or ones you provide. Scripts and AI-assisted drafts should be checked by you before publishing.

Graphic, logo & flyer design

Final files and usage rights pass to you once the invoice is paid in full. Until then, all work stays Vinta's property. You confirm your brand name and marks don't infringe anyone else's; we don't do trademark searches. We may show finished work in our portfolio unless you ask us in writing not to.

Website design & e-commerce

You supply and approve all text, prices, images and policies on your site. Hosting, domains, payment processors, apps and plugins are third-party services with their own terms and fees. We don't guarantee search rankings, uptime or sales.

Packages, payments & refunds

Packages and monthly fees are paid upfront by card (Stripe) or Zelle. Work starts once payment clears. Completed charges are non-refundable except where the law requires otherwise. Monthly plans can be cancelled any time before the next billing date. If something isn't right, email us first and we'll work to fix it.

The Viral Lab

Educational content only. Videos belong to their creators and play through Instagram, TikTok and YouTube's official players or links. Viral scores, estimated views and case studies are opinions based on public numbers, not facts or guarantees. We are not affiliated with Meta, Instagram, TikTok or YouTube. Creators can ask us to remove a video at vintacreativeagency@gmail.com and we will act promptly.

Books, challenges & courses

Our books, the Storytelling Challenge and other programs are for education and motivation. They are not legal, financial, medical or tax advice, and no income or results are promised. Digital downloads are non-refundable once delivered.

LIVE OPS client portal

The portal is provided to make projects easier. Keep your own copies of important files. Don't upload anything you don't have the right to share. Access may be paused for unpaid invoices or misuse.

Liability & disputes

To the extent the law allows, our total liability for any claim is limited to the fees you paid us for the specific service in the 3 months before the claim, and we are not liable for indirect or lost-profit damages. Any dispute starts with written notice to vintacreativeagency@gmail.com and 30 days of good-faith talks. These terms are governed by the laws of the State of Florida.

Content, privacy & conduct

We don't sell your personal information. We may refuse or end work that is unlawful, hateful, deceptive or harmful. If you believe something on this site infringes your rights, email vintacreativeagency@gmail.com with the details and we will review and respond.

This is a short summary. Using this site or our services means you agree to these terms and our full Terms of Service. Vinta Creative Agency, Florida.